Do you still use a free generic email ID (e.g. Gmail, Yahoo Mail) to make business communications with your clients, suppliers and partners? If you do, then you might want to think again. The email you use for sending business emails has a significant impact on your business recognition and reputation.
As you think about your options, you'll want to search if your desired domain name is available with GoDaddy first — that way you can lock down something that's truly unique to your business.
Keep reading to learn more about why you need a personalized email domain for business use below.
1. Personalized email helps you look good
A free email may hurt your business reputation, raising doubt about whether your business is legitimate or not.
However, a branded email ID has your business name right in it.
For example, an email ID such as Devansh@AgarwalDesign.in inspires far more confidence than Devansh6327@gmail.com.
At a time when many business introductions occur online, such an email address creates a solid first impression on your audience. And in business, creating a good first impression is as essential as delivering high-quality products and services.
2. Boosts your business “brand”
As mentioned, a custom email address has your business domain name in it — not Gmail’s, Yahoo’s or Hotmail’s business name. Therefore, every time you send an email from that email account, you promote your business.
Every time a client sees an email from Devansh@AgarwalDesign.in, the business name becomes more deeply embedded in their memory.
Over time, your email ID will start bearing an immediate association with your business, which is extremely helpful for your business branding.
In a nutshell, using an email domain for business email communication is a valuable, easy, and inexpensive way to market a business.
3. Can help improve email delivery rates
Another excellent thing about having a business email domain is that there's more probability that your emails will not be flagged by spam filters.
Free email services are often prone to spammers and malware. So, there is a chance that emails you send from any generic email address could be marked as spam.
To ensure that every email you send is being received, use a securely hosted email account from a well-regarded company such as GoDaddy.
4. Increases confidentiality
A personalized email domain also enables you to create separate mailboxes for individual users, helping you to limit access to confidential business data.
Businesses that use a generic email ID, often share one mailbox among multiple staff and business partners. There is no way to find out whether an email stays between its intended recipients in such a scenario.
So, to improve your business communication confidentiality, you should opt for secure email hosting that often comes with personalized email accounts.
5. It follows you wherever you go
Let’s say your first business email account was with Yahoo, and later you decided to use Gmail. In this case, you would need to let all your contacts know about this change in your email address. But with a custom email domain, you don’t have to face this problem.
Thus you can easily switch to a different email hosting provider whenever you choose. There’s no need to change the domain email address because you own your business domain name.
As long as Devansh at Agarwal Design owns AgarwalDesign.in, no one else can use this email ID for any reason.
Another advantage is, you can add or remove mailboxes according to your business growth and updates. Also, you can create shared mailbox groups for collaboration. It saves a significant amount of your time and money while providing great scalability as your business grows.
Check to see if your business domain name is available now
6. Helps with your marketing efforts
Smart business owners know that email marketing is a highly effective and inexpensive way to promote their products and services.
But there is a chance that a large group of emails sent together will be marked as spam or blocked in the recipients’ mailboxes — especially when you use generic and free email service. Why? Because a free email ID is what spammers tend to use to send unwelcome emails.
A custom email domain from a well-known company diminishes the risk of your mass emails to be marked as junk or spam or blocked in recipients’ mailboxes.
Related: 5 direct marketing tools to try this year
Time to set up a personalized email domain for your business
Gone are the days when businesses used free personal email accounts for communicating with their clients, vendors and partners. Now choosing a personalized email ID that matches a business domain is the wise decision to take.
Using such an email address for business communication helps a business:
- Build its brand
- Earn trust
- Improve credibility
It also gives a company complete control, total security and full privacy.
So, what are you waiting for? Aren’t you intrigued to get your own professional business email ID? GoDaddy can help you choose the best professional email plan, all with secure hosting for your business.
Get your email domain, give your business a polished professional image, and make it stand out from the crowd.
